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Personas, Scenarios, Use Cases, and Task Analysis

10 Jan

Persona – a composite profile of an imaginary person which represents one user group.

Scenarios – stories of personas using the site in their normal context to accomplish their goals.

Personas and Scenarios are covered in BGW 2.

Use Cases – detailed description of a typical task a user will try to accomplish. Includes the steps the user will take and the system’s response to each step.

Task Analysis – breakdown of what it takes to accomplish a task into sub-tasks and specific steps.

Use cases and Task Analysis are covered in BGW 4.

Unnecessary digital decorations

10 Jan

Below is an interesting and straight-to-the point perspective on using flash, splash pages, and unnecessary digital decorations on websites. Once again, the language may be offensive to some, but the idea should not be:

In September 2007 I wrote a post Advertising agency websites: Digital masturbation that is one of my most popular posts and still, two years later, is the number one hit on Google for the phrase advertising agency websites. (In case you were wondering, that post is also number on Google for the phrase digital masturbation.)

Of course my use of the word ‘masturbation’ in the headline could also be a source of popularity… [Read entire post]