Spring’15 Class notes: Day 9 – Affinity Diagramming

16 Feb

This class filled the gap between conducting user research and writing personas and scenarios. Once you do your contextual inquiry, interviews, focus groups, etc., what do you do to analyze all that data and come up with personas? One way of working with qualitative data is affinity diagramming.

Affinity diagramming is popular in UX because it is a team activity. It can get buy-in and build empathy for users, because several team members get to handle users’ ideas and quotes from what they said. It is often common to invite members of the technical team to help, so they can get close to users, too.

affinity diagram with post it notesWe spent class time working with some data from your personal profiles and creating affinity diagrams, and persona(s) based on them.


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