April 10 Class: Cross channel UX

1 May

Learning objectives:

  1. Define cross channel UX and distinguish it from multi-channel UX
  2. Define pervasive information architecture
  3. Explain principles (heuristics) for pervasive information architecture
  4. Apply the principles of pervasive information architecture to outline a cross channel user experience

Nowadays, user experience is not limited to users’ experience with a website, but with all other channels of a business (app, physical stores, promotion emails, etc.). Designing cross channel UX is vital to establish an ecosystem of good user experience. We discussed key concepts of cross channel UX in the slides below:

It is a pervasive information architecture that can unite and connect all channels in the ecosystem. There are 5 important heuristics about cross channel UX that you should understand: place-making, consistency, resilience, reduction, & correlation.
In class, we also practiced designing a cross channel UX for our class.
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