See this case study about the importance of doing user research (in this case, interviews and observations) in order to develop the user experience for a digital wedding planning tool.
Do you like to see these kind of examples about how professionals use the techniques we learn about in class? Let me know by commenting, rating, or liking.
Dr. V

That was a very informative article. I like the fact that the wedding planning app, when in the process of revision, really changed with the research. I don’t know if its just me, but it’s kind of mind boggling to know a little bit of research can go a long way.